The owner of a business building in Eindhoven wanted to ameliorate  the appearance of his building and make the entrance more attractive. In consultation was chosen for the planting of four large rhododendrons in planters. These plants require little maintenance, are green all year round and bloom abundantly in May. This is the specie 'English Roseum', with a width of 250-300 cm and a height of 225-250 cm.